GoDaddy Puppy Ad Looks Desperate and Damages Their Brand

My dog says Godaddy puppy ad sucks!

GoDaddy Puppy Ad is disturbing and hard for web designers to explain. What were they thinking when making this puppy commercial for The Super Bowl. They’ve had an ad or two before- I know many of my women clients wanted to see GoDaddy end the bodice-ripping females in their ads. I’m truly thankful that Jean Claude Van Damme isn’t in this GoDaddy ad as his creep-factor was off the scale!

Ad Taints GoDaddy’s Services

As a dog lover (we’ve got 3 rescue dogs) I find GoDaddy’s use of a puppy disturbing. No one likes to see a dog in distress or being so aggressively exploited. The shock factor (and this even surpasses the creep factor of Jean Claude Van Damme’s ads), is that the puppy looks like they are about to be rescued when SNAP! he’s traveled all the way back to the a puppy mill whose one goal is the “get ‘em sold.” That’s pretty brutal. Dark humor? This may be one ad that’s going to need some explaining.

What does the ad say about GoDaddy and their services? I think the ad misrepresents the brand because it has very little to do with what GoDaddy does. I was eating lunch and watching Access Hollywood when they were discussing the ad. I guess a couple of tinsel-town hosts are pretty much average non-techy folk — they couldn’t even explain what GoDaddy does for it’s business (It’s something website-y, right?).  Did they confuse a whole segment of America who now may think make websites for shady businesses?

GoDaddy’s Competitors Already Rally

I think the worse thing about this Godaddy puppy ad — and it won’t be the screams from PETA or the ASPCA — is that people will think that GoDaddy’s services are for disreputable people, low-lifes– the kind of cruel and heartless people who run puppy mills.  Yuck, who wants to be associated with that! I got a good laugh out of the Google search for the GoDaddy puppy video– Host Gator, a competitor, has on their website that they “love puppies”— It’s a cartoon of Snappy their alligator mascot with a puppy. I don’t think I’d let my dog play with an alligator, but it’s less disturbing than the GoDaddy ad and pretty funny how they are aligning against the backlash that’s bound to hit GoDaddy.

GoDaddy Puppy Ad Too Hard to Explain to Clients

GoDaddy may have just crossed the boundary between getting good publicity and bad publicity. I really hope GoDaddy issues a statement because I’d love to hear how they explain this ad. PLEASE issue a statement… as a web designer who has recommended the quality of GoDaddy’s services for years I’d like to know how to explain this ad to my clients!  We may be at the point where they are beyond explanation.

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Short Blog Post Titles Help SEO and Help the Reader

I’m often astonished by WordPress blog post titles that have grown to mammoth lengths. I was motivated write about blog titles when a client sent me a new post with a title that had a whopping 210 characters. I think at some time bloggers have developed the idea that long titles stuffed with key words are good for SEO. I’ll share some insights into why you should shorten blog post titles using some examples from a made-up square-dancing blog (all fantasy… I haven’t even square danced since a rainy day gym class in high school).

long blog titles

1. Google isn’t going to show your whole title. 

Say you write a title:
Sharon Nelson Shares 30 Square Dancing Steps from Her 2014 Trip to Kanawha County, WV Festival with a stop at the Clogging Exhibition at the State Fair

Web searchers will only see a truncated part of the tile when they come upon the post in a Google search:
Sharon Nelson Shares 30 Square Dancing Steps from Her 2014 Trip to 

For someone who finds the post through a Google search, the chopped title may not give enough information to pique their interest. My recommended title would be something like…

30 Square Dancing Steps from Kanawha County, WV Festival

2. Snooze Factor. The new adage is “People don’t read.” It’s true!

People scan web pages and look for a fast answer or a clue that they want to read more. A huge problem with long post titles is that people lose interest after the first 3 or 4 words. So practice putting the words you want to excite people at the front of a title

3. Long titles can make your design look like a nightmare.

Look carefully at how your titles look before you venture into the the world of run-on titles. The design of your blog usually dictates how the title will appear on every post. If your design calls for the title in all caps you may be inviting a block  of text that will be very hard on the eyes and hard for most readers to read and interpret.

SHARON NELSON SHARES 30 SQUARE DANCING STEPS FROM HER 2014 TRIP TO KANAWHA COUNTY, WV FESTIVAL WITH A STOP AT THE CLOGGING EXPEDITION AT THE STATE FARE

4. There are no blocks on WordPress.

It’s up to the writer or webmaster to practice restraint. WordPress doesn’t block the user from creating extremely long titles, in fact, you can go as long as you want.

In a nutshell, grab the reader at the front of the title and keep it short.

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WordPress for Business is the Number 1 Reason I Use WordPress.org

Wordpress DeveloperI work only with the open-source WordPress software from WordPress.org. I don’t touch the WordPress.com stuff that’s advertised as a “Free” website source because frankly you just can’t adapt it into a WordPress for business website. I’m not talking about customization to make it pretty or to ramp up it’s functionality with plugins (and it’s pretty low on that too!). It boils down to being weak on the business side of business website.

  1. You Can’t Run Ads. That’s right you can’t make money advertising other people’s products or services. If you’re thinking about becoming an affiliate advertiser for Amazon.com – it ain’t happening. If you decide you want make some extra do-re-mi by placing Google Ads on your site — Nope. Not Allowed.
  2. You Can’t Sell a Product. You can’t sell your widgets, golf balls, or books. Even if we’re talking crafts like clay bowls, beaded necklaces, or knitted scarves—you won’t be able to set up a shop or a method of collecting payments. The Sell Products. There is no shopping cart plugin (you’re not allowed to install plugins). That means best you can do is get yourself ANOTHER website where you can collect payments and then direct people to that site. UGH. YUCK.
  3. PayPal is A No-No. Who in their right mind denies the use of PayPal? Well a free WordPress.com website does. If you’re a non-profit (NOT a business) you can have a donation button. That’s it. And if you think Google Wallet would be an alternative… sorry that too and all the other payment services are nixed by WordPress.com.

WordPress.org is the more “benevolent” side of WordPress. They actually do give away the software for free—you get the software and you can use it on your own hosting account and either you or you with the help of a WordPress web designer like Design to Spec, can customize the heck out of the site, and more importantly you can get down to making money with your business website!

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It Doesn’t Have to Be Deep, But Reveal Yourself In Your Business Blog Posts

photo 1 (1)

I had that conversation again. It’s the conversation where I urge a service blogger to reveal a bit about them self on their blog. Who you are is what makes you unique and worthy of working with your clients and customers.

Good advice… so, I’m sharing a bit about me. My blackboard door. My teen said they were too old for the Elf. Good-bye, Elf On The Shelf. {sniff!} I don’t think I’m ready to let him go. He may have to return next year with some more grown up pranks.

Merry Christmas to all and happy holidays through the New Year!

 

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Two Steps to Schedule Your WordPress Blog Posts — It will make your blogging easier

scheduling is like having remote control

Scheduling posts on WordPress is like sitting at home in an easy chair with the TV remote, and a cup of hot cocoa (well, maybe not that comfy). Scheduling blog posts is a feature that shouldn’t be overlooked by business bloggers because it’s a huge tool that will help you manage your time and keep you blogging. 2 steps to schedule blog postsYou’ll need to login to your WordPress dashboard. Look to the right and you’ll see “Publish”. Now follow Step 1 and Step 2.

Step 1: Click the “Edit” link next to “Publish Immediately”

Step 2:  Date and time boxes will appear and you can then set them for the date and time you’d like to post (or publish). Be sure to click the “OK” button to set the date and time you’ve selected– the blue “Publish” button will change to “Schedule”. Click the blue button to finish scheduling.

How does scheduling help business bloggers?

I have one client who is a prolific blogger. When he’s in the midst of multiple events he writes and writes so he has a stash of posts that he can then schedule to publish over several days so he doesn’t bury readers with multiple posts in one day.

I have other clients whose blogging style centers around vacations. Some want to have written their posts and have the scheduled to publish while they’re away from their desk. Other clients go on working vacations where they write a stash of posts and then schedule them to post later.

Scheduling blog posts works well for teams.

I have several clients who work as a team on their blog posts. Scheduling allows for a delay in publishing to gather up all the pieces needed for a post and for editing, yet still assuring a post will be timely and on track for publication.

Think of scheduling when you want to make your blogging easier.

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