EBH Interiors Site Launched

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Just launched… Elizabeth Brosnan Hourihan Interiors website. Elizabeth is a talented designer with a background in architecture and a sensibility for historical structures and collections.  If you love beautiful spaces be sure to visit her portfolio or check out all the wonderful press she’s received: http://ebhinteriors.com/ The EBH Interiors website is a terrific collaboration  of Amy Fink of AF Design and Design to Spec — bringing it all together with WordPress technology.

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WordPress Website Update for Vanguard Moving

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I’m happy to announce a beautiful and functional  web site refresh for Vanguard Moving in Bethel, CT (http://vmslct.com/).  Vanguard was running a standard WordPress theme for their website. Their Design to Spec update took them to the next level with a new, customized theme and a new graphic on their home page that adds more POP! and communicates better that they move families from one place to another.

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The main focus of the update was give the site more UMPH! and to use responsive web design to make it look great on smart phones and tablets. Working with the client we also agreed that their business would benefit from having the “Request A Quote” button in a prominent position.

Take a peek.  http://vmslct.com/

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Business Success Lesson in One Directon

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A few days ago I thought I had lost an hour of my life watching how the teen group One Direction made it through weeks of the British version of the X Factor. I admit I was watching to stay up to date on my teen’s interests, and that it had nothing to do with work. However there’s a little life lesson for the entrepreneur in this group’s rise to success.

Big stars (ie. Katy Perry) doubted they were ready for success. Judges commented that they had a lot to work on. When they were pulled from the competition as individual talent, they didn’t fall apart. They seemed to THRIVE once they were put into a group. And even Simon Cowell, who has a rep of being just a tad negative, praised their efforts and even spilled the beans as to why they were improving each week.
Ready?

1. Support. These guys didn’t leave the individual talent completion with a grudge. When they were put into a group they took it seriously that it was their “lifeline” to success and bolstered each other. When one guy wasn’t confident about dancing the others stepped in. When one wasn’t strong on a vocal, anther took the lead. All together and one for all!

2. Listening. Simon didn’t linger on this compliment; however it was clear that these guys were given the best music coaches in the business. They worked hard with their coaches. This sounds like a no-brainer, but have you ever heard of a business that hired a consultant and then ignored their best advice? For young teens these guys are pretty darned savvy!

3. Nice to Fans. Have you ever heard or seen a movie star who shunned their fans? I saw Senator Ted Kennedy once and I remember his scowl when a crowd was shouting out hellos. In business, I was in a body shop when a guy with a dented car drove in and the owner aggressively growled, “WHAT DO YOU WANT?” and the poor guy rolled up his window and drove away. Being nice to your fans, constituents, and customers goes a long way.

4. Nice to the Staff. This was straight out of Simon Cowell’s mouth. He complimented them for how nice they were to the crew and staff. I never thought about Simon Cowell as one who would value “nice”, but really nice goes a long way in any business.

Ok, this is pretty basic stuff. Stuff we all think we know. However, it doesn’t hurt to reflect and check to see if we are doing what it takes to be a success in any business.

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Let’s Not Confuse The Web Design Spec With A Speck

Dependable, ExperiencedThis summer Design to Spec LLC celebrated it’s 11th anniversary. When I launched my design business I didn’t grab a name based on a common phrase, but chose carefully a phrase that describes how I design and how the company does business.

Merriam-Webster Dictionary defines a speck as “a very small piece or spot” while a spec is “a detailed description of work to be done.” Both words refer to small features, however a spec delves deeper to define the details. Yes, a spec defines the details and… this is important… a spec also imbues the details with meaning, which of course is the reason behind the use of a spec.

Join together the specs for a website and you have the road-map to the completed design project.  Each spec contains the details agreed upon between the designer and client—and they have meaning, therefore they are used for a reason and serve a purpose in the design of the website.

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ALL Google Searches Are Encrypted, Not Just SOME Searches

google-birdGoogle’s announced that ALL searches are now encrypted and search parameters will not be shared through any kind of a keyword tool. The word to note is “ALL” because “SOME” searches have been encrypted for quite some time… about two years.

Before this week’s big announcement Google was already doing “optional” encryption – forcing encryption in Safari, Firefox, and Chrome (Chrome is used by more than 50% of web users).

I have to draw the conclusion that the data in the old Keyword Tool has been skewed for a long time. If you were relying on the Keyword Tool to form your keywords and key phrases, then you were probably missing more than half of all search data!

Sounds to me like the Keyword Tool had become worthless and deserved to be sent into retirement.

If you’ve wondered why the words and phrases extracted from the old Keyword Tool we’re not driving visitors to your website or blog, you’ve got your answer.

 

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