The snow has melted, the birds are singing, and all the Internet cons are active. This week I’ve heard from clients who’ve received snail-mail and email solicitations. Just so you know, I also get these offers. Without mentioning names, lets break down these “offers” and I’ll tell you why you should avoid them.
This offer comes in via snail-mail. It looks like a bill, but clearly says on it that it’s not a bill, but a “solicitation”. The offer is that they’ll list your website on their directory to stimulate it getting found online. So lets ask a common sense question: when you’ve used your favorite search engine have you ever been directed to this company’s directory website? Probably not. The offer costs a few hundred dollars and it’s strongly suggested not to be worth that amount.
Again, this offer is sent via snail mail. It purports that your website’s domain name is about to expire and it’s more advantageous to transfer it from your current registrar to them. This offer looks for website owners who don’t understand that their domain name is registered with a legit company like GoDaddy, Register, etc. and there is no need to move it when it’s time to renew. Moving it to a company that solicits via mail may cost you more than you can imagine– the yearly domain registration may jump 200%! If you move your domain it may not relate back to your hosting account and you’ll lose the ability to see your website online. Ouch!
Search Engine Registration
A client received this offer via email– It states you need to pay for their software to maintain the ease of customers finding your website online. It looks pretty intimidating, even giving a warning to act before a contrived due date. All search engines send out robots, their own software, that scours the web and caches websites, so your website has already been collected and stored in the search engines and it will be again in future passes of search engine robots.
My best advice (and it’s free). Delete those emails and shred the letters.